WHAT DO WE
MEAN BY MORE?
According to Forbes, in recent years, "The average number of women appearing on any single chart is three. When factoring in chart positions, and the extra spins songs at the top of the chart get compared to those lower down, female voices account for less than 10% of all charted songs..."
For women to be successful in this industry moving forward, they need to increase their share of the country music market. That doesn't happen just by being the most talented, most beautiful, most personable, or most witty woman in the studio or on the stage. Women need to be heard, helped, and hired in the same ways as their male counterparts.
Women in music don't want a hand out. They really aren't looking for favors. They don't want special treatment. They want the same opportunities any other artist needs to be successful: airplay, tour spots, award campaigns, creative credits, media moments, and more.
Women of music grace the cover of magazines nationwide but struggle to headline major tours. They visit morning shows from coast-to-coast but can't seem to get consistent radio airplay. Audiences can't attend concerts in support women if the opportunity doesn’t exists. Listeners can't grow to love songs they never hear. Women need more opportunities for their music to be valued.
Women in music often find themselves fighting uphill battles. Up-and-comers can't overcome the legal struggles they encounter in a system rigged in favor of the richest man. Bad contracts, mismanagement, sexual misconduct, civil suits, and other obstacles are more common than many admit. It can cost hundreds of thousands of dollars to navigate and negotiate your way through this business. If things starts to go south, how can a newcomer outspend the company responsible for writing their checks?
Women frequently find themselves on the losing these financial equations. All artists come to this business to chase a dream. Whether at beginning of that dream or when it turns into a nightmare, resources are needed to help guide them through the next steps.
Women of music will continue to struggle to achieve more marketshare, opportunities, and resources as long as they encounter persistent, pervasive inequality. As it stands, the charts are dominated by male acts, festival and headlining spots are frequently given to men or mixed-gender groups over their women peers, radio aiplay and promotion favor men over women tenfold, and women are flat out underestimated and underrepresented. To make matters worse, women are far more likely to encounter gender discrimination, sexual misconduct, ageism, and general sexism. Women are in this business to work. They have the talent to be successful. What they are lacking is a system that is prepared to support them.
It is not enough to be aware of the problem. We must take actions to make the music industry more equal.